Stuff - Paul Graham
paulgraham.com
paulgraham.com
It's much easier to never get in the habit of buying things in the first place. I remember two particular childhood events that dramatically shaped my consumption habits:
In the first, I was 4 years old and in the toy section of Spag's (a discount warehouse near Worcester), and really wanted a new Transformers toy. My mom said "Oh honey, we can't afford it. We can come back next month and get it." And then ran over to take care of my sister, who was throwing a tantrum over not being able to have a My Little Pony doll. I realized I could be the "good child" by never asking for stuff. From then on, my parents and I had a tacit agreement: they would buy me anything I wanted, and in return I wouldn't want much. Lesson learned: sibling rivalry can be a powerful motivator.
For the second - my parents refused to let us watch any TV other than PBS until they'd sat us down and told us about advertisements. And when they did, the conversation was basically: "The commercials are just trying to sell you something. They want to control your behavior, so that you'll go out and buy what they want." I was 5 years old at the time and couldn't bear the idea of anyone controlling my behavior. After all, it was bad enough when my parents told me what to do. The idea that some nefarious marketing guy would reach through the TV and make me spend money was just abhorrent. Lesson learned: make marketers seem like parents, but with only the evil "You have to do this!" parts and not the comforting take-care-of-you parts.
The end result of all this? I'm 26 years old and still using my high school allowance for spending money. Essentially every penny I've ever earned has gone into the bank and stayed there.
1-Agree with postings
2-Anecdote from real life humanizing yourself by mixing in family
3-??
4-Profit!!
I kid I kid. I enjoy your posts but am unsure how a anti-consumer/anti-corporate/anti-advertising posting is modded up so high on a entrepreneurial board that guess what, mostly relies on advertising to generate revenue.
Saying "ignore manipulative ads" isn't anti-consumer. Nor is it anti-corporate -- it just means, roughly, "Buy stuff when the focus is on creating something valuable, not convincing you that something is valuable."
Also, how can you say "Buy stuff when the focus is on creating something valuable, not convincing you that something is valuable."
The context is totally dependant on who the individual is. Who is to stay something is valuable to other people? It is the advertisements job to show to the potential customer why the product is valuable.
Lastly, how does 'ignore manipulate ads' equate to 'buy stuff when the focus is on creating something valuable, not convincing you that something is valuable? That is quite the jump.
"The context is totally dependant on who the individual is."
That's true. There's an information component to ads -- which is why I advocated skepticism over censorship. But in general, if you have two companies that are both pursuing a value-maximizing strategy selling the same product, and one does ads, the other is going to have higher quality (have you seen ads for McDonald's? Have you seen ads for, say, Beffa's (http://www.beffas.com/home.html)?).
'Lastly, how does 'ignore manipulate ads' equate to 'buy stuff when the focus is on creating something valuable, not convincing you that something is valuable? That is quite the jump."
If you don't spend the money, you either a) destroy it, b) save it, or c) spend it on other stuff. If b), remember that saving is deferred spending, so b) and c) are the same with different timing.
Basically I found the comment that I commented on deceptive. It used anecdotes from childhood claiming X is bad, then mentions full savings as if that is the direct correlation between the two. I regret commenting in this thread and will stick to more agreeable topics.
I actually believe there is a direct correlation - anecdotes (sometimes) lead to habits, and then habits lead to savings. It's much easier to form habits in childhood, which is why I picked childhood anecdotes. But it can be done late in life too - I think that was part of the point of PG's essays.
Yes that is one of PG's themes(habits can be changed) but it does not relate to believing that advertising is behavior control and holding this to be true will lead to full savings.
The whole topic reminds me of Feynman's story about his father teaching him about how life on Earth moves because the Sun shines.
Advertising revenue is the solar energy incident on Earth of the web.
Reddit had ads before the acquisition, it's just they ran infrequently enough that most users never noticed them.
Economic theories tend to neglect considerations like people's self-destructive behavior; or they re-define it to make the theory work ("it's not a bug, it's a feature!"). The classic example is of a destructive drug habit.
The addictive element creates a larger user base, but its value is highly debatable: EverQuest was nicknamed EverCrack and World of Warcraft is similar; addictive elements also play into gambling sites, collectible card games, instant messaging, and even sites like Reddit. Anything that sucks up your attention and wastes your time is a net liability. Television sitcoms create the "value" of watching someone else's fake life by withdrawing your attention from your own, real one. (And it initiates a cycle, as the more you watch, the less of a real life you have, the more you'll turn to the comforting artificial alternatives.)
Thus, I don't subscribe to the idea that merely because people are using something, it must have value for them. It has value for the purveyor of the service or substance; and due to corporate self-interest, that is often confused in business with value for the user.
If lacing a drug with plutonium made it a hundred times more addictive, most corporations would have no problem selling radioactive crack (and killing off all their users), as long as it made the numbers work for this quarter.
If life is made torturous so that selling an anesthetic is big business, claiming it "creates value" is begging the question in accepting that life should be like that in the first place. Almost all mass media, including sports, and including the aforementioned addictive games and services, are forms of anesthesia.
The real value would be stopping the death by a thousand cuts, not anesthetizing ourselves to it.
Funny that Paul should mention kids. When my son was born, I was given a lot of plastic toys that make noise. I've seen them on the shelves at ToysRUs, and they are remarkably cheap.
Thing is, my parents and their friends (who are crossing 60 these days) came of age at a time when a toy was a rare and expensive treat. They were generally made in the US, and required a lot of capital and first world labor. A large room full of toys was a sign of the very well to do. When they were kids, a new toy was a truly wonderful gift, and so they continue to give them.
And yet their houses were relatively cheap relative to their incomes. For 20 and 30-ish people, the great financial challenge is housing, not plastic toys. So stuff is very cheap, but a place to put that stuff is prohibitively expensive.
I have a feeling my 2 year old would really enjoy a toy workbench. The item itself is awfully cheap, and I could probably get one for $25 on craigslist, but the real estate it's sitting on is worth about $2k.(I live in one of the few remaining unfashionable blocks of San Francisco for the low low price of about $650/sq ft- on nob or russian hill this workbench would probably cover closer to $10k worth of floorspace).
So here's another way to test a purchase. Think about how much floor space the item would cover, and ask yourself if it's worth the are*$/sqft.
The "stuff" mindset is very difficult for some people to break. Over the first few years living in the US, my mother had accumulated more useless stuff than most people who'd spent their whole lives here. After 15 years in the US, she still worries about leaving her stuff in the laundromat.
I've been thinking about the subject a lot over the years and Paul's essay is spot-on. The more money I make, the more I dislike "stuff". I hardly bought anything since I started my first job after college. In contrast I used to buy a fair amount of junk before. My room was always cluttered and I hated being at home because I felt like the stuff drained all my energy.
It's true that stuff owns people and not the other way around. My neighbor in Cambridge, MA keeps a backyard (more like a junkyard) full of used construction materials and equipment, including 3 dead trucks. He spends every single evening trying to straighten it out, but ends up just wheelbarrowing stuff from place to place without any noticeable progress. I, on the other hand, am now able to spend every evening working on my startup, and not having stuff makes me feel great!
In some ways, having money actually makes it easier to not accumulate stuff, because you don't feel as pressured by "good deals".
Now that I've gone out on my own I don't have the time or money to spend like this anymore. It's such a change for the better.
Here are some stuff-reduction techniques I use:
Books: I have one large Ikea bookshelf. Several of the shelves are reserved as a 'rotating collection' - when the shelf gets full, I make myself sell some books on Amazon before I get new ones. The collection can never exceed the capacity of the one decent-sized bookshelf.
Every August, I take an inventory of everything I own and how often I'm using it. This includes books, clothes, office supplies, everything. Everything gets divided into three categories based on usage: heavily used, not used at all, and marginal. I keep everything in the 'heavily used' category. I sell, give away, or throw away everything in the 'never used' category. Then, I make a list of everything in the 'marginal' category and keep it until the next year. If any given item is still 'marginal' the next year, I sell it.
You'd be surprised how effective this is. What's especially amazing is the crazy stuff you can sell over the net - someone paid 50 bucks for a t-shirt I hadn't worn in 15 years. Last year I made enough cash doing this to buy a new Mac. The reduction in clutter is even better.
Which brings us to the subject of quality. I used to buy budget PC's - the cheapest thing I could find that would run what I needed. What a mistake that was. I have found that for heavy-use items it almost always pays to get the best I can possibly afford. I'm more likely to use higher-quality stuff and it performs better under heavy use.
There's a corollary to this: I have also found it preferable to buy the cheapest available product if it's a marginal or lesser-used item. Like a cheese grater or something. It's also good to question whether you need such an item at all, as you point out.
I wrote a personal wiki type program that hooks up to a barcode scanner and lets me keep track of the books I have read. I just scan the book, it populates an entry, and then I have places I can store quotes and thoughts about the book. (I wrote this before Delicious Library and other such programs were widely available)
I've found keeping track of what I read has made me a more careful reader and alleviates the need for keeping the physical book around. However, I still have a number of old books that I wouldn't bear to part with.
I look forward to the day when all or virtually all books are available for download. Webscriptions.net is a wonderful example of this for fiction, given that they have pure HTML books, and not just PDF or some proprietary reader format.
Moving out of a bigger apartment/house into a smaller one, especially under a tight deadline, can be a great way to shed some stuff as well. (inc. a 50lb FedEx package to the parents back home =))
I've probably read somewhere around 10K books, the vast majority of which were novels, and way more than half of which were not really worth reading had my time been as limited as it later became. When I was a teen, it was easy to finish two or three books a day of stuff I'd throw against the wall by chapter two, now. The fact that I've read it and finished it is no indicator of worth. :)
Anyway, I used to own a coupla thousand books, but after moving several times without having looked inside most of them, it dawned on me that carrying around all this dead tree was not very useful.
So for me, the comments I made apply to novels as well as reference material. Second reads give me another chance to observe things like structure, or enjoy knowing what's going to happen.
Actually though, the biggest factor for me was recognition of my own mortality. When I was a kid, I'd keep books and reread them 5 times. When I was a teenager, I'd reread them twice, and keep them expecting to read them more. Now, I realize there's a limit to how much reading I'll be able to fit into the rest of my life.
P.S. Local universities are great places to make instant friends when you have books to donate.
Am I the only one who thought this was going to be about someone's taxidermy startup?
In all seriousness though, I think the best reason to keep relatively unused things around is if they are objects of sociability. That is, things that bring people together such as alcohol, homemade bread, board games, etc. At one point I was even smart enough to buy a tea set because I thought it would help me meet girls. (Of course I wasn't smart enough to see that my gf would be Asian, but hey, who's complaining.) By definition objects of sociability are used less often because you need at least two people, but they seem to be worth keeping around.
It's weird because we seem to be entering this phase in history where social status is signaled more by what you don't own than by what you do. For example, clothing with logos is generally considered tacky and lower class. At this point probably only another world war or a major recession could change this.
Worse, these sellers of stuff have realized that they can't sell you durable goods! God Forbid! Durable goods last forever! Instead, they've convinced americans that there is value in disposable stuff! Paper napkins and plates, disposable diapers, disposable tupperware, etc etc. Now they've turned those one time purchases into subscription plans.
More stuff in your house. More stuff in landfills.
Why save books, besides the memories? Convenience of being able to look things up? I like books, but my wifes parents are book sellers. They have hundreds of thousands of rare books for sale.
She doesn't like to save anything but the most essential books.
The mental load of throwing something away that _might_ have value is pretty high. It might be higher than the integrated attention paid to it in your basement -- unless you move often.
Wonderful sentence. This is how I feel too.
However, I think its some kind of special mental handicap of nerds.
There are people, who are living perfectly energetic and well in a huge pile of crap.
Too me it looks like analytical people are scared by complexity of stuff, while intuitive people like it.
It seems more likely that analytical people are aware of complexity of stuff, while non-analytical people are not.
The other point is why people accumulate stuff (crap). Shopping addictions aside, people get more stuff to keep score. Stuff is a scoring mechanism, especially for folks with low self-esteem. It would be useful to collect data to see if there is a correlation or causation between education / achievement levels and accumulation of stuff. I would posit that high achievers and PhDs have less stuff than the norm.
I like to buy verbs, not nouns. While I was working in the corporate world I lived very simply and saved a lot. I spent all my money on travel. Later I dumped it all into a startup. People talked about the riskiness of startups but I just thought of it as paying to do something cool.
Really? I like to buy adjectives. Example: Cool.
Vance Packard's 'The Hidden Persuaders' was one of the earliest books to deal with this topic in depth. It's scary how they understand us better than ourselves. Book URL:http://www.amazon.com/Hidden-Persuaders-Vance-Packard/dp/067...
If those toys are put into storage in the basement and just a select few toys are chosen to leave out, they show a lot more interest in those toys.
We have also decided to hold an annual yard sale with other families on our street to get rid of as much stuff as possible every year.
A great technique for de-stuffing and making $: craigslist.
Best productivity boost I've made: Selling TV on craigslist - it sold in 2 hours. (The extra time has been great for working on the startup)
pause
Deep, man.
Paul's essays on entrepeneurialism are incredible, but this one seemed really sophomoric to me. (e.g. about as intellectually complex as the other stoned conversations I could have had after watching Fight Club!)
Someday I hope to have a nice big personal library, but until then I only keep as many books as can fit in a couple of plastic bins under my bed.
Things with sentimental value: I have a folder with printouts of a bunch of code I wrote back in 1997. It was one of the coolest projects I ever worked on, and I keep meaning to go review it to see what sort of stupid mistakes I was making in my ignorance. It's been 10 years and I haven't spent more than 2 minutes looking at it, yet I lug it with me wherever I go. Other examples are pictures, concert tickets, recordings, papers, articles, contacts, etc... I accumulate stuff without having to buy anything.
Like paystubs, bills, insurance paperwork, receipts, and all the other bureaucratic garbage that you never know if you'll ever need or not.
And pennies.
Sometimes I feel like I waste half my life trying to get rid of all the stuff that winds up in my apartment.
1. Mark a portion of your basement or apartment for some of your "stuff"
2. After a year or two if you have not had to use something at all from this pile get rid of it - ebay, craigslist, garage sale or donate.
3. You will feel good about less clutter.
4. Repeat till you're left with only stuff you really need.
The only place this hasn't worked for me is electronics "stuff".
Why would poor people have more stuff Paul? I see rich people living in McMansions have a lot more stuff than poor people and I am pretty sure Bill G has more stuff than me :).
Moving across the atlantic, or to some other suitably distant locale is a great way of convincing yourself that you don't really need that much crap. The problem gets to be when you move back and forth too much and end up getting paranoid about buying anything at all that you know you're going to throw out. We're contemplating going back to the states again at this point...sigh.
Books... all I can say is "right on!". I'm glad my wife understood when I paid a bunch of money to have mine shipped over here.
In terms of food, after my latest trip back to the US, I think people there are just starting to wake up to the fact that more/bigger is not necessarily better, and it will take them a while to really catch on, and start really aiming for quality. I actually think my best business idea concerns food, but it will have to wait till we go to the states to try and implement it.
The standard answer is to make the application that would be your homepage if someone else had made it by now.
I'm typing this comment on a PowerBook G4 that has probably seen over 6 000 hours of use. At an initial purchase price of ~$1800, that's a bargain. I use this thing all the time and have realized so much value from it.[]
Compare this to my "good suit" which cost about $600, and has been worn a total of < 50 hours (job interviews, special occasions, etc).
Both are tools with a specific purpose but I get much more of a warm feeling using this computer, knowing that I bought a high quality tool and am using it to the fullest extent.
[] This isn't a Mac vs PC comment - if you got a top quality ThinkPad or Vaio notebook and are using it daily, then you know what I mean.
The making of stuff also factors into global power. The US was able to win a war on two fronts in WWII in part because of its ability to make stuff. Remember the guns vs. butter axes on the production possibility curve in ECON101?
i slept on an inflatable mattress for several years. i also lived in a walk-in closet for 6 months. all those things were actually really good. it was an exciting time. living in a closet added to the subversion factor. i was invisible.
with marriage came the consolidation of things, and wedding presents, and now i'm one of the people with a garage full of stuff. strange things. not useful things. bags full of old hammers. children's things that we're saving. the good silverware. a desk that's too big to go in the house.
we live in a large-ish 3 bedroom house and i only spend time in a closet/office, the bathroom, the bedroom, the deck, and the kitchen. i have no use for 800-1000 square feet of my home. but the kids like it.
it's still a very exciting time, but there's lots of stuff. marriage is compromise, and stuff can be a part of that compromise. we have 2 gravy boats. one for everyday gravy and one for special gravy. of course, we only have gravy once every few years. but that's ok. i still work in a closet. somewhat invisible.
Rich people have whole rooms or houses full of stuff that hardly ever gets used, but since it's indexed appropriately (eg "Summer Home" or "Ballroom" or "Gallery") and maintained that way by hired help, it doesn't bother anyone.
Still, I can't wait for good ebook readers to appear, books are my single biggest "stuff problem".
If you have to ship a lot of books---are you really going to need your Sipser book anytime soon?---you can do it media mail for next to nothing.
This is something I've wanted to do for years and I can't tell you how relieving it is to finally do it. I'd like to get down the level of the monk with just a rice bowl, or a hobo with a sack tied to a stick, but really I can't give up things like nail clippers and deodorant and razorblades, and little things like that still manage to take up space. (How much? About another laptop-case sized container.) Of course, it helps to have saved up some money first so you know you could reacquire things if you turn out to need them later. Luckily the process of saving for my startup has given me enough to do that. When I was a student I could've never tossed out my hairdryer...that's another thirty bucks. What if I grow my hair out again? With a little money in your pocket you can let the drugstore keep all of these things for you. Durable goods become disposable. America is totally geared for this. Every time I moved I would go to Wal-Mart and buy a whole new collection of silverware.
One of the rules I used to use was to inspect my stuff before moving it out of an old place. If I hadn't used something in the previous year, chances are I wasn't going to use it in the next, and I'd throw it out. I found this to be a good way to reduce clutter. Of course, now I've gotten rid of a lot of things I did use in the previous year, I just found I didn't really need to use them anymore.
On the extreme side I've gotten rid of my bed, though that's perhaps the one thing I miss. Sleeping on the floor is hard. It's kind of invigorating in a way, though it's downright uncomfortable at times. I'm enjoying it now, but when I finally buy my own place I'll definitely be repurchasing a bed.
When you throw out your stuff you just feel better about your day, and when you get rid of things you really don't need, you find it simplifies your routine. When I wake up in the morning I spend less time primping and preening. I grab my laptop case and I head out to my workspace, and then I work without worrying whether I made my bed or if my dresser needs dusting. The experience is a lot like refactoring code. It's extremely liberating.
The first rule of YCombinator is..
This is a good essay. My mother has a basement full of stuff, hallways full of stuff, and recently moved into my grandmother's house and filled her living room with stuff. Magazines, boxes.. Any average person would be appalled.
She'd probably read this essay and go "Hmm.. Yeah, that's about right", then go buy another piece of furniture from Ikea.