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Huge engineering cost though. If most of your customers are on mobile, makes sense to optimize for mobile, and hope its "good enough" on desktop.

At the end of the day its all an ROI problem (as are most things)

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The cost need not be huge. Most of the costs should be content, and just the theme is different. However even ignoring that, two themes can be hard if you do them independently. However often only a few changes to one theme are needed to become acceptable, and that is good enough. This in turns means you can limit costs: spend 1 week on making a good desktop theme will already make a big difference as you get the worst offenders fixed.

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