They pay other people to do that and they don't really care if it's a miserable time. And if it takes days instead of hours, who cares? Rarely is someone setting up a data center under the gun (unless you're Elmo and we all saw how that went).
Factors like scalability and ongoing support are much more top of mind.
Not saying that Oxide can't address this, and I love Oxide's focus on the experience, but I think this bottom-up approach to convincing customers is going to be a steep climb..
But they seem to be up for steep climbs, so I wish them all the best!
Why “Elmo”? https://www.businessinsider.com/twitter-insiders-users-calli...
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I mean... it went quite well all considering? There was some site instability for a brief period of time and now it's back to working normally. The initial hypothesis was that the data center was vital and so couldn't be shut down quickly. Turns out the hypothesis was incorrect. So I'm not quire sure that makes the point you're trying to make.
Of course Twitter is definitely not all use cases, so trying to generalize from one data point isn't a great idea in general.
Elmo's experiment came to mind so I tossed it in there.
I'm not sure how big that space is, or whether it is likely to grow or shrink over time, but I'm intrigued by the proposition they're testing here!
I know there's already plenty of concerns about giving cloud-based AI services access to corporate data, so maybe there's a growing market there..
HPE Simplivity has done well.
Also, Nutanix.
Oxide is entirely integrated with their own custom (though based on OSS?) networking via Tofino based switches and software. Could be good, but a lot of subtle bugs can occur at this layer. It's a risk.