Yep, so smart that I used to name my WiFi “McDonald’s Free WiFi” when I lived half a block from McDonald’s. Everyone’s phones would connect but to my goatse’d image network.
I thought devices would start remembering the base station MAC addresses to avoid hijacking but I guess not.. maybe I should start doing this again at my local Home Depot
Edit: just remembered I used to do this on planes too. I would MiTM the AP and people would connect to my WiFi device. Then I would serve an obvious incorrect Bank of America page. No one logged in to it though :(