Have to imagine that Apple will lose a lot of Apple TV+ subscribers. I personally can’t justify paying 40% increase taking into account the lack of good content.
Out of all of the streaming services, I have found Apple’s originals to be the ones I like the most. They may have the least shows available, but I’ve liked everything I’ve watched from them and I only have limited time to watch anyways.
That said, all streaming services are getting to the top of their price/value for me, Apple included.