If it doesnt work for B2B then you should make one for plants at home (i've been looking for a bluetooth-like "this plant needs watering" thingy for a while and haven't found a good choice).
I paid $11 for it, which is a lot more reasonable than the current $30, but if it helps a plant you like grow... I don't actively monitor it with an automation, but I recall poking at it with one of the NRF apps and seem to recall that the data format was open enough that you could monitor it outside the official app.