Question - How do you get people to complete a market research survey? | Hacker News Reader

Question - How do you get people to complete a market research survey?

2 pointssparknlaunch10 comments

We are currently gathering feedback on our business idea. We have created a short survey on Survey Monkey. How do we find people willing to complete the survey? http://www.surveymonkey.com/s/753VK7N

View on HN

Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do.

Unfortunately SurveyMonkey isn't best suited to gathering consumer feedback. The best examples I've seen have been Innocent Smoothies (throw your empty bottles in one trash can or the other to give your "response"), and the taxis here in Dubai, which have a 5 question electronic survey on the back of the drivers' seats. Go for the win and put the survey in a public urinal and have people "respond" by peeing in one direction or another.

Thanks. Some good ideas. In terms of gathering feedback online - is survey monkey completely ineffective? Maybe a simple yes/no via twitter? However this lacks the detail. Has anyone had success with online surveys. What incentive did you use?

I agree with parent that you should showcase your survey where people have nothing better to do. Couldn't find a better place than FB to find people in that mood. ;-)

In my experience posting survey links in facebook groups has brought out better response. And I am talking about formal surveys in targeted groups like open coffee club, location specific geeks group etc., in our context.

Thanks for the suggestions. I will try this approach and see what happens.

The question will depend on the project development phase you are currently in. I assume that you're on the real beginning - verifying the assumptions about the customer's problem, right? So, you need to identify the actual target group, provide them some more information about the problem you're aiming to solve and ask about details of the problem - not the solution (as some of the questions in you survey are). So, people who have this problem will provide you with info without any inncentives. Those who don't feel any problem - will quit but that's ok coz they're not your target group. So the challenge is not to get lots of data, but data from small, but accurate sample. You can check how we used this approach on http://www.nanokoan.com If you're the leader of the project don't hesitate to fill the survey - you're our target group :)

Thanks. Some good suggestions. We are in the early stages of product design. We have assumptions of the product however are looking to test this with potential customers.

Could we rework our survey and go out to who we believe are our target market? Or do we need to go a further step and just present the problem to anyone for initial validation?

I believe that starting with testing of the assumptions about the problem is beneficial. You can check: how many people have it, how painful it is for them, what is the actual nature of the problem? Especially the last question might be very inspiring and lead you to the new features. You can check these assumptions both online with a survey as well as by talking to some friends/colleagues to get more in-depth info. And naturally in the meantime you can build the mockup/MVP of solution and then test it again. This 2nd test should provide more valuable results (when compared to your current survey) because people will already see how your product will look like and work. Now they have to imagine it and the results might be misleading.

Sounds like I have approached this the wrong way/order. I have built a very early prototype (early MVP). I was going to try promote this and gain feedback. What I should have done earlier is test 1 and 2. I have found getting attention and finding people online difficult. Is face to face better for initial evaluation? Is gaining traction easier once you know your target market?

"Wrong" sounds too strong as many startups proceed this way and some people (like Seth Godin yesterday) more or less suggest this approach. However I'm strongly convinced that verifying problem before solution can bring extra value and inspiration for relatively small effort. If I was you I'd proceed in that order: 1. Talk to at least 10-20 friends&acquaintances about their experiences with job interviews: What's the most difficult (stressing etc.) thing for them? How exactly do they prepare? How much time does it take? What specific information, advice, tips are they looking for? Where do they search? How often do they find it? How helpful these tips are? How strong is their desire to prepare better? And similar questions to deeply understand what is the problem, how they are trying to solve it and how satisfied they are with the current solution. This info will provide you qualitative data that will help you build better survey for online problem verification. These interviews will also probably suggest you online sources for survey respondents (specific forums, communities, Q&A sites etc.) where people searching for such solution are gathering. I guess Quora and LinkedIn might be such places. At this moment the survey will work for you amassing the quantitative data about the problem assumptions. And even more - interviews will help you identify specific keywords related to your service which might be used to gain traffic for the survey and later for the product itself. When you have this you can finally test the solution itself and I guess it'll be better than the initial idea. As a summary: definitely you need to define and understand you target group (who are they? how do they think and feel? what are the best channels to communicate with them? etc.) to bring them solution they need and present it in a way that will be attractive for them. In addition to obligatory ;) stuff by by Eric Ries (Lean Startup) and Steve Blank (Customer Development) you may find "This service design thinking" book inspiring. And in case you would need some specific feedback about your project feel free to contact me via Google+. I'll be happy to help because recruitment field is in my scope of interested. And I've experienced my share of unprepared candidates already :)

Thanks for the further information. I will put these into action and let you know how they work out.

Reply on news.ycombinator.com