How to Create Buzz Before You Even Have a Prototype | Hacker News Reader

How to Create Buzz Before You Even Have a Prototype

thedailymuse.com

41 pointsnlow13 comments

The eaziest way to create buzz before you have a prototype is to work on being internet famous.

All it takes is some writing talent, a blog and a time investment. Because, you know, launching things is much easier when you have a blog with 20k monthly uniques ... even easier when it's 100k monthlies.

That is to say, before there is a prototype, the buzz should be about you.

Totally agree with this, and I believe you can benefit a lot by always putting time into yourself.

Your startups will come and go, so always work on yourself and build up your own reputation. Then each one is easier to launch and validate quicker.

My previous startup failed, but during the process I built up my following on Twitter, and launched Buffer from that platform.

I certainly agree with you that being "internet famous" will help to generate buzz. I think the best scenario would be if the audience for your blog is similar as the target audience for your product. But I guess any buzz is better than nothing. :)

There's an easier way to create buzz in just 2 simple steps:

1. Be Notch.

2. Release docs.

3. Talk about being Notch

Why do you need a buzz before you release? Why not wait until you have your MVP before trying to sell it?

Setting up a landing page and doing a few basic things to draw attention to it should take you a day or less. You can either spend that time right away and have 500 people that care when you launch, or you can spend that time when you finish your MVP and launch and have no one that cares.

It's time you have to spend anyway, do it early, let it sit there and attract interest.

One thing you can't do when you finish your MVP is go back 3 months and have a landing page that attracted interest.

But that interest will arrive, whether it is to the landing page or to the actual application. Wouldn't it be better for the people to arrive at an actual product rather that a page requesting email addresses? I know that I never add my email address to landing pages.

1. Purchase bees.

2. Cackle maniacally

3. Profit!

favorite comment by far!

..how is this on the front page right now?

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