Social media influencers who are paid to lead crows to buy products/services by acting like they are customers, despite never spending money themselves come to mind.
They likely don’t grasp the causality but I guess after 4-5 trips like this they know it’s not going to be an afternoon stroll for anyone other than themselves.
Makes me think of someone who actually benefits from a MLM scheme and gets to interact with others who don’t. In a way also an influencer, but of a different kind than the social media one.