The answer is because Apple has decided you should be a soccer (football) fan. They are the tastemakers and they are making your taste. You might not care about football/soccer today but next year? After enough time investment in related drama shows and documentaries? Maybe then. It’s the same reason why their shows are very progressive and avant-garde.
You'll come around, just give it time.
To their credit, they do it pretty tastefully but still blatantly.