> Purdue Pharma created false advertising documents to provide doctors and patients illustrating that time-released OxyContin was less addictive than other immediate release alternatives. Furthermore, they sought out doctors who were more likely to prescribe opioids and encouraged them to prescribe OxyContin because it was safer. They did this because OxyContin quickly became a cash cow for the company. (https://oversight.house.gov/release/comer-purdue-pharma-and-...)
A degree of malfeasance in the same realm as Big Tobacco's denials of the risks and addictiveness of smoking:
https://www.cbsnews.com/news/big-tobacco-kept-cancer-risk-in... https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2879177/
Although, perhaps could be considered worse since it occurred more recently in a theoretically more highly regulated market than mid 1900's tobacco.