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Lightning was both way better than the 30 pin connector, and better the micro or mini USB.

It’s pretty obvious (to me) that Apple was going to go USB C on the iPhone, but that they didn’t like the precedent of being told to do so ( they had already done it on the iPad).

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Better than 30pin for sure, but compared to regular USB, it wasn't that much of a difference to the average end consumers.

And the reason Apple didn't want to go to USB-C is because of money. Selling proprietary, licensed products to hundreds of millions is too lucrative.

> it wasn't that much of a difference to the average end consumers.

Reversibility doesn't matter to normies? News to me.

I don't think it really does matter much to the majority of people, no.

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