Instant messaging is incredibly fragmented, I use Twitter to chat with people I know from the industry, use Instagram to chat with friends, Facebook for family and marketplace stuff, WhatsApp to interact with almost every business.
(I work at Texts)
Different apps for different social contexts is not such a bad thing.
This has “arrived” almost three years ago (at least) and just sold for $50 million.
Currently, I use Signal, WhatsApp, iMessage, Google Voice (I'm an American living in the UK, I use Google Voice for my US-based phone number and texting), Facebook Messenger, and occasionally Discord. I'm probably forgetting something, too.
But the main question is, how many Messaging Platforms would allow a "direct" competitor to push them into irrelevance?