* Guy wakes up, puts on glasses. They immediately tell him what brand of breakfast he should be eating today.
* When he looks at the window to see the weather, buildings and places are censored, and advertisements are replaced with google ads, yet he doesn't care
* During the text message with his friend, after he says "Strand books", Google suggests Chapters or Noble or another "featured" store, and he has to opt out of the text replacement.
* When the Subway is out, advertisements for cab companies come up on his "screen". He must opt out of them to get the walking route. Google begins caching the advertisements he will be seeing during the rout superimposed on the scenery.
* The board of posters he steps up to is blurred out and is instead a different, large "pop" label, not some indie band.
* In the book store, Google quotes lower prices for each book at "Google Books" and offers free shipping.
* The picture he takes at the end has a superimposed image of "Sponsored by Google!"
* It ends with the sunset having a superimposed text advertisement for vacations.