I dont see any reason to ever have antitrust related legal counsel in advance
I get the idea of not doing anticompetitive things and hoping the market chooses you, but actually legally analyzing every possible market share increasing action for antitrust issues just doesnt seem worth it incomparison to fighting the regulator later
That's sort of fundamental to how markets work. If you're not willing to do this, the government should not be willing to grant you license to operate.
> incomparison to just fighting the regulator later
Yea, don't worry about morality if it gets in the way of money. Laws don't apply if you have enough cash. The long term outcomes of allowing this to continue, I'm sure, will be great for everyone involved.
Plenty of other organisations (of various sorts) are ok with that. Theres no reason Google and similar wouldn't figure out something along the same lines.