Isn’t that what drives the most sales in upgrading a phone? Idk many people that care about the microscopic improvements to the camera or UI, most of the time it’s something along the lines of “my iPhone 8 doesn’t run fast enough anymore, time to upgrade”. Same with consoles. I remember one of the big pitches of next gen consoles being “look! No more loading screens!”. And even ChatGPT 3.5 vs ChatGPT 4. There are tons of people that will use crappier output because it’s faster. Speed is still absolutely a selling point, and people do care.