There are no incentives for anyone to do so.
One VP introduces this idea, does "case studies" designed to make it look good, rolls it out, distorts the statistics to show that it's a win, collects a bonus, and then moves on.
A second VP recognizes that it's bogus, removes the program, distorts the statistics to show that it's a win, collects a bonus, and then moves on.
If a third VP were to pop up and point out that it's stupid, they would be vilified for standing in the way of progress and eventually ousted, or just leave out of disgust because of the company's stupid ideas.