I don't compare these things lightly. What is disgusting is to ignore consent, to force things on others, and to violate some sacred interiority in the service of base desires.

The gas-pump ads are not as bad as airplane ads, since I could reclaim my right to choose by just walking away and never driving again, but in the later case there are literal restraints involved because I cannot leave the flight. What is disgusting is that "captive audience" is a selling point for marketing "innovations".