This seems to be exactly what they're doing. From the Developer Guide, Background page: "The emerging digital economy must be able to accommodate small-value transactions, such as micro transactions (under $10) and nano-transactions (under $1). The Mint hopes that software developers and entrepreneurs will use MintChip to ignite trade and commerce for these very-low-value markets."
The title of this post equates MintChip to BitCoin, but the two appear to have significantly different goals. MintChip may end up being the digital equivalent of pocket change.