> Schmidt later described it as “an AI and analytics company of companies” that would invest in a fruit salad of verticals from virtual reality to space. Elaborating on that mission to some employees, Ritter invoked the empires of Jeff Bezos or Elon Musk as an array of world changing companies run under the aegis of a single person, according to three former employees.
Also the name...
> Steel Perlot’s name is something of a mystery, and several former employees said they still don’t know its origins. Forbes found an image of Ritter standing next to a small teak sailboat, named Steel Perlot. She described it as a gift from a friend that she named after the company, not vice versa. Beyond that, she would say only that she uses the name’s origins as an interview question for prospective hires. “It's a secret no one knows other than me,”