There was an article about Bloomberg which was about another case of international businesses getting the wrong idea about the US market.

https://www.bloomberg.com/news/articles/2023-10-11/new-walgr...

Specifically, pharmacy chain Boots in the UK sells a lot more cosmetics and stuff in the front of the store relative to prescription drugs and they thought they could do the same w/ Walgreens. Except the UK has NHS and price controls whereas the U.S. has “cost disease” where certain sectors (health care) are on an entirely different scale of pricing compared to everything else. There’s that to begin with but after you have paid for your health insurance (directly, in terms of wages you didn’t get, taxes, …) and all your out of pocket expenses, you might not have much money left to buy stuff from the front of the store.