Ad-blindness is another factor.
At first glance, his simple ad looks like part of the content, the fancy ad just looks like an ad and is filtered out subconsciously.
Definitely a factor to take into account when you're targeting gamers I'd think.
At first glance, his simple ad looks like part of the content, the fancy ad just looks like an ad and is filtered out subconsciously.
Definitely a factor to take into account when you're targeting gamers I'd think.
* A few years ago I missed a question in an exam that was framed and underlined. The goal was to emphase the question because it was important. When I learned that I missed the question (while discussing the exam with other student), I took a new look at the question and my only guess can be that it looked too much like a Google Ad at that time and despite the fact that it was on paper I unconsciously ignored it… This is how stupid I can be.
I disagree that the simple ad looks like part of the content (unless the rest of the page is kindergarten kid's drawings). It's unique and an eye catcher. Until everyone starts doing it and then it'll become filtered just like the "fancy ad".