> remote work is the primary experience for our employees,
Why do they talk like that? Like inventing new stupid words and torturing existing ones, instead of just straight forward saying what they want to say?
It's possible to write corporate communications in a straightforward and effective style, but it requires a level of writing skill and a level of confidence that employees might not have, especially when the writing has to go through several levels of internal review by managers and subject to internal politics. The result is writing by committee that intentionally avoids even the semblance of personal voice.
But instead of it being americans in general, it's corporates.
[1] https://www.thoughtco.com/soft-language-euphemism-1692111
"Reducing costs and saving money polls negatively, people relate it to dwindling cash reserves and that may affect share price, open up the book and find an as-of-now untested phrase that means the same thing, let's try that! 'de-cost' ? Might as well!"
"What's the solve" etc
Reduce costs, would be the clearer way to put it.
I think it just lands as inauthentic and cold to modern audiences.
But it's been a popular strategy for generations, and people tend to market/message the way they've been marketed to.
Definitely notable that Dropbox doesn't seem to be thinking about brand strategy when writing these sorts of releases.