Ticketmaster wasn't set up to handle the unique setup Prince wanted, popular tour in both arena and intimate venues with scheduled sales. When all Prince's music club fans were trying to buy the tickets to a 300 seat venue at 12 noon on a Friday, Ticketmaster had trouble.
Prince being Prince ditched the studio for his music, and bypassed Ticketmaster for his tickets, for what he wanted to do. Over the course of a few weeks, working for his incredibly talented and creative webmaster Sam Jennings, we built and hosted a system that could handle the flash traffic and sell the correct number of NPGMusicClub tickets for these small venues in the milliseconds the event started.
Musicology Live 2004ever went on to do $87.4 million from 77 shows in 52 cities across the United States, selling more than 1.4 million tickets.
It didn't occur to us we should make a business out of having been able to do that. But being 6 feet from his guitar playing in Webster Hall NYC is quite the memory, so no regrets.