It's more realistic than smug. I run a small net-label on bandcamp and don't really care about the culture of Bandcamp outside of it being a platform we can easily slap albums on and share through other channels. I just need the site to work and exist while passing us our percentage for any sales that come through.

Bandcamp has lasted because they haven't let the place go to shit like their competition and they've been reliable enough to stay online consistently.

I don't need social tie ins, and I don't want to message my listener base about anything. The spam emails I get from labels trying to be social go directly into the trash and usually make me unfollow them (or disable notifications)

It actually echoes my feelings as both a musician and consumer. Just give me the music, I'll find it on my own through other channels.

To put it another way, there are plenty of ways to find music, what underground musicians need is a an easy to use tool to put their music online, as we are not big enough for Spotify.

It's not weird to share opinions on a forum, I don't read any smugness in their tone.

I wanted to highlight what actually is worthwhile about BC for what I assume are still quite a few people. But you are right, your comment really improved the discussion.