It was dystopian, invasive tech back when the Glass-holes were doing it in 2013 and it's still dystopian and invasive now [0]. The two major differences are:

1. The product execution is better this time

2. We've become more complacent about this sort of thing

Wonder if we will tolerate it this time around?

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[0] Reference: Black Mirror S01E03 (The Entire History of You)