I dunno, maybe it's a loss leader/retention play, but it's a deeply strange product to me. Right up there with HBO Max dropping the only part of their brand that anyone recognized.
Interestingly, the headline doesn't even refer to the service (Apple TV), but it refers to just "on Apple" -- which further reinforces that consumer thinking that it's an Apple-device-specific offering.
* Was a streaming service with a library that could stream on any smartTV, like Netflix
* Only cost $5/month (I assumed since it was Apple it would cost double what other services cost, as opposed to half)
That said, it doesn't have much I want to watch. Severance and Ted Lasso season 1 are good and what else?
Also I had high hopes for Salvor because they were a badass in the first part of the first book. Instead now they are a scowling child who defaults to violence. The writers really screwed up the characters.
Shrinking is the "sophomore" Apple TV+ show from many of the creators of Ted Lasso. It's far less "twee" and covers a lot more dark topics more regularly, but still tries to be rooted in "punch up" comedy when it is trying to be a comedy and still manages some incredible "feel good" moments from out of the darkness. (It's also the wildest reunion of Bill Lawrence show regulars of the past: you'll spot many character actors from Spin City, Scrubs, Cougartown, and others. It's also especially fun because many of those cameos are incredibly dark in contrast to their past roles, but the actors seem to presumably be having a grand reunion just off screen.)
Schmigadoon is an amazing comedy if you either really love Musicals and/or really hate them. (If you are somewhere in the middle of the spectrum it can be a fun dumb thing with the right libations.) If find out that you do love musicals and enjoy the "Bento Box" animation format (Bob's Burgers, etc) you will want to watch Central Park while you are at it.