With some businesses the drive for features may be driven by the number of users using that feature. I wish my Apple TV could add Netflix to the up next based on which profile we were using.
But it’s not a deal breaker, would be nice.
So I wonder if the work required to get it on there would take resources from areas that more customers are using?
It sort of worked with the app..
https://www.digitaltrends.com/movies/netflix-apple-tv-app/
Then with TV+ it didn't...
https://bgr.com/business/netflix-apple-tv-new-service/
Of course, now most smart TVs fingerprint what's on screen and sell that data so the data is out there.
Meanwhile, here's who plays (literally) nicely:
https://support.apple.com/en-nz/HT208083
The 'channel' subs are most seamless, but heads up Apple doesn't let 'channels' list some of their less family oriented content while apps can.