Joking aside, I'm a bit shocked that X is being used for Twitter, and we just have to go along with this. I can't understand how a letter is allowed to be a trademark. It feels wrong like allowing a company to call themselves The University or The Army.
Strangely, I'm not sure why Sting's old band doesn't iritate me with it name.
It's intentional that trademark registration is reasonably easy, but enforcement is more thorough. When (say) 99% of trademarks are not contested, this saves the government agencies substantial resources.
Think of it like a software optimisation where edge servers cache files when they are requested for the first time, but not proactively when 99% of files are not requested.
Twitter killed their free API and apparently their replacement doesn't work properly[0]. Probably not worth trying to work around it for Slack any more.
[0] https://mashable.com/article/twitter-api-elon-musk-developer...
We don't, really. I'll keep calling it Twitter.
Nothing of value was lost; the existing value will be absorbed by other tech companies.