This was also the period where Netflix et al discovered that shows become more costly to make and less likely to get brand-new subscribers around season 3. So it’s hard for me to give that statistic any weight.
This isn't the only reason I stopped watching shows, but its certainly a contributing factor. Kinda gets old seeing some cool first season setup a bunch of interesting story arcs, great show, etc and then cancelled.
I'd been a Netflix streaming subscriber since.. I don't know when? As long as the service has existed, most likely, and DVDs before that. Even so, by earlier this year I'd already been thinking about cancelling for a while. Much of their content seems pretty mediocre these days, and there's just so much of it. When they cancelled a well executed first season show that was so clearly an introduction to a bigger story.. that really made the decision to cancel a no brainer.
[source]: https://www.hollywoodreporter.com/news/general-news/tvs-new-...