Idealizing shyness creates problems at work and monsters online
english.elpais.com
english.elpais.com
It seems to imply that people are shy because it was trendy in media? Now that shy characters are no longer popular, you should just stop being shy because it's harming your personal brand and career.
Perhaps I'm not understanding the thrust of the article. It does make references to media and internet culture that I haven't experienced.
They're trying to find others who identify in the same way they do.
It's the same as people who work long hours collectively complaining and one-upping one another, competing for who does the most grueling shifts. Just people wanting a group to identify with.