> This will only continue as Meta continues its exit from detailed ad targeting. Google is doing the same thing too.
Meta and Google are exiting "detailed ad targeting"? How so?
Meta and Google are exiting "detailed ad targeting"? How so?
You can see this in the ad products they are both pushing: Advantage+ on the Meta side and PerformanceMax at Google. Marketers ability to target with these ad products is severely curtailed. They are opaque black boxes at best.