I can imagine a few good uses for this:
1. Industrial designers and retailers can quickly flesh out a surround for their project/product in various angles and settings without having a physical sample, shoot or building scenes / match perspectives. It would be trivial to automate this into an app so these designers don't need to know anything about AI.
2. People developing content with AI currently have to deal with the subject often varying from inference to inference. With this system the designer would use a model for the subject, and then let stable diffusion make the surrounds. This would reduce the fiddly work of trying to keep the subject consistent from image to image.
3. On-the-fly imagery: Imagine a retailer has a build-to-order ordering system that can have many different options. For example we'll say it's Mr Potato Head with hundreds of different noses, shoes, arms, and clothes. A retailer's website can generate realistic imagery of the customer's specific order on the fly, based on the BTO options selected. Instead of displaying the options in a generic template view, the preview image can instead be various scenes and settings, these can also match the themes of the selected accessories. (e.g. your mr potato head has a chefs hat, so he's in a kitchen cooking. Your mr potato head has sunglasses, now he's on a beach, he's got a chefs hat and sunglasses: now he's BBQing, etc.)
4. Customised content: There are currently services where parents can customise a generic character to look like their child and order a series of books featuring their child. These are usually limited to skin colour, gender and the colour of the clothes. Using this tech the customisation and output imagery could take a significant leap.