For some context, it’s important to understand the degree to which Bandcamp’s success and ubiquity with independent music is built on a people-first, anti-corporate culture. Bandcamp is an obsession for a very large and engaged segment of the independent music world. A good friend, a professional musician, told me “I feel like I’m watching my childhood home burn to the ground.” This is far from a unique sentiment. People are mourning. I’m building an alternative[0] to Bandcamp, announced the day after Epic’s sale, and I am receiving a disruptive volume of messages from people looking to sign up and get involved in response to this. It’s not just users, it’s bands and labels and people who’ve contributed to Bandcamp over the years. Many of these are people with large voices and followings and businesses of their own.

This has been building for some time. The Epic sale set it in motion. The formation of the union was a signal to supporters that the staff distrusted the new owners and were taking steps to protect the company’s mission. The Songtradr sale escalated it. The perception of targeting union members is being interpreted as confirmation of all fears.

So while the tech industry has dealt with high-profile layoffs for the past year, I don’t think most if any of those companies have the cultural significance of Bandcamp or have a for-the-people ethos baked into their DNA. This is much more significant than layoffs after an acquisition. The perception of targeting union members could do irreparable harm to a brand built on honesty, support, and integrity.

[0] - https://ampwall.com