This task falls on the creators, not the viewers. There are already several options such as sponsorship, merchandise, patreon, asking for donations, et cetera.
This task falls on the creators, not the viewers. There are already several options such as sponsorship, merchandise, patreon, asking for donations, et cetera.
18% of revenue being sourced from YouTube ads doesn't sound like much, but extrapolated from $4.6M over 9 months to a year is ~6M in ad revenue, out of a total of >$33M from all sources. It's not as simple as "flicking a switch" to replace that revenue with $3M of extra in-video sponsorships (those are already being bid on at market price, and they're in as many places in the video as the viewers will handle) and/or $3M of extra merchandise revenue, for example.
And no creator does good by asking for direct donations. Only patreon/a way to pay for early access to content does anything for revenue, and this is not scalable since the vast majority of <every> channel's viewers only watch it when it's conveniently shown to them via their recommended videos/subscriptions tab.
0: https://x.com/linusgsebastian/status/1609468262219403264?s=2...