Also I can't really say that I've heard anyone outside of this thread who is excited about this at all. I see people here have different ideas but personally I've never heard of it from anyone I work with or know directly.
I can also concur that I work in an area a that is doing somewhat bleeding edge infra work (probably second stage adopters) and none of my colleagues or myself is actively seeking out this technology. We don’t really seem to have the problems it purports to solve in a major way at this time.
The issue is that most of my team are in that 10% and now that 90% of the company have their needs met, we're getting pressure to conform because maintaining all the physical infrastructure for a small group gets expensive. Unfortunately, we can't use cloud environments for a reasonable chunk of our work, so that really means we're get forgotten about until we complain loudly enough, no matter how friendly I am with the relevant teams.