> Sam’s models and photos are fictional, but to make the accounts more believable, he buys videos of real-life adult creators and then deepfakes in his AI models’ heads. He says his partner sources the videos from contacts in the adult industry, who know that their faces will be cut from the footage, but doesn’t specify whether they know exactly what the videos are being used for.

The "real women" are still working, it just doesn't look like them at the point of sale.