Financially, Amazon can currently benefit from Rivian selling vehicles at a loss. If Amazon purchases Rivian, Rivian's losses are now Amazon's. They would be out both the purchase price, and ongoing expenses.
If Rivian succeeds, they will be a good supplier. If Rivian will fail, Amazon doesnt want to be the one holding the bag.
Protecting the supply chain of parts for 10k vehicles is not worth much.
(You might say that in that case Amazon should be willing to pay enough for those parts/maintenance to make Rivian profitable, but they might be willing to pay more for an in-house department that will operate the way they want than for an external company that might waste money continuing to chase other revenue sources instead of gracefully winding down)
Rivian is worth 17 billion today, and loses a billion per year.
Buying them to support the Amazon fleet would be paying 1.7 million per van upfront, then 100k/year, just to ensure spare parts manufacturer exits.
That is one hell of a cost to avoid buying 3rd party parts.
2. AWS takes on a lot of risk. They buy hardware with lifespans measured in years and sell its use by the second. Not to mention directly competing against major divisions of Microsoft and Google cannot feel comforting.
https://itep.org/amazon-avoids-more-than-5-billion-in-corpor...
That's why SMEs cannot compete against Amazon
Blame the game, not the player.
It ain’t my fault they wrote the laws wrong. And I’m not giving away my advantage when no one else is gonna.
It would be a rather strange conversation with an accountant doing your taxes, if you walked up and said “hey, can you make it so that i pay more taxes than the legal minimum I am obligated to?”
But is telling anyone "don't minimize your taxes" really practical?
Running a large scale manufacturing operation in-house is comoletely different, and something Apple doesn't do neither.
UPS or others could start to buy Rivian products. But if Amazon owns them, and is using them for their own fleet, thus competing with Amazon Delivery Services, UPS would then be buying from the competition
This could kill potential deals.
They wouldn't gain any strategic advantage over any of the competitors in their industry by owning a vehicle manufacturer.
The only value of EV delivery trucks for Amazon is helping their brand image and reducing their fuel and maintenance expenses. They can get that with any electric delivery truck manufacturer.
The only thing that owning Rivian would do is put pressure on their profits.
Even UPS, who design their own delivery vehicles, contract out the manufacturing.
This is a somewhat funny thing to say about a company whose "business" has gradually come to include: B2C e-commerce, B2B e-commerce platforms, web hosting (AWS), brick and mortar grocery store chains (Whole Foods and Fresh/Go), pharmaceuticals, healthcare (One Medical), Twitch, streaming video games (Luna), film and television production (in-house and through its acquisition of MGM), consumer electronics (Kindle, Alexa, Fire), home security (Ring), robotics, and satellites (Kuiper).
How many of these were "related" to Amazon's business, which, as we all know, is selling books through the mail?
https://www.forbes.com/sites/moorinsights/2021/04/30/is-amaz...
Amazon sells very few things that cost as much as a car, and when they do, they don't manufacture them, because each transaction carries a lot of risk and overhead.
That's not to say they'd never acquire them, but the lack of business alignment makes it seem less likely.
They could buy them a whole lot cheaper then as just an in-house van manufacturer.