The product that I'm currently living comfortably off of made me less than half that much after its first month. Don't think of it as $100/month, think of it as $100/month/month. That's your current acceleration, and it extrapolates out quite nicely!
Here's a more carefully worded version of my take on products like this:
March 0.02
April 38.85
May 64.75
June 76.75
July 122.60
August 99.80
September 129.75
October 109.75
November 199.60
December 119.75
January 149.70
February 249.45
March 369.25
So now it's a little more interesting. I can make $369 in a month with 150 uniques per day. What can I do with 300-500 uniques per day? And I think I can get there easy because just one blog comment I made is responsible for 20 uniques per day and I know I can outrank that blog page with a little work.
Do. It. Now.
Pinterest is definitely a good place for these kind of products.
The graph for the first year of AR and BCC turned out to prove this out in a very dramatic fashion. Recurring revenue: the best kind of revenue.
P.S. Charge more. I just got a very uneventuful email about a particular customer hitting their 30 day mark w/o canceling including my system's guesstimate of their likelihood to stay a customer and their LTV. Probabilistically counting my chickens before they hatch, they're worth like a whole month of bingo cards and we've never even exchanged an email.
care to share how you calculate the likelihood, please?
50 155 460 510 730 1200 1225 1645 2180 2185 3085 3310 3805
That graph is nice but this is the real graph you want to see:
https://img.skitch.com/20120331-ft3faju2jpqseq3ucff1fgi31h.p...
That's the "estimated" (all open trials) revenue growth for Freckle over its whole life time. Look how stagnant it was, then slow, and for how long. And compare that to now :)
NB: real billing, trailing a month behind any given date, is 5-15% less than the estimate (due to trials not continuing etc).
It's nice to see entrepreneurs like you, coming out openly with business figures. Helps newbies like me, to go on and keep focus only on the product. Unabated by tiny bubbles we see in funding side of story - aka "herd mentality".
Why "Uh oh"? I'm not the boogeyman ;)
Is it possible for me to connect over email with you?
But, simply by looking at how long it took her to get to that revenue number, why would you think her program is "get rich quick"? Years is not quick, in Internet, Business, Internet Business or any other metric of time.
FTR: just under 30% of the revenue last year was from my class, but that's primarily because A) infoproducts pay bigger lump sums, faster than subscription income and B) we haven't yet publicly launched Charm (http://charmhq.com) which will drop very soon. Charm has already added ~$24k/yr to our baseline even while being invite-only. Pretty much all the revenue from my class was rolled into funding product development for our SaaSes. It's my Be Your Own Angel tactic.
On the other hand, all this discussion seems more like a silver lining towards disruption in angel investing space too. Sublime for entrepreneurs, disastrous for others may be.
It's threads like these that make my day at HN :)
This is true, but there are only 2 reasons I see:
1. Choosing the utterly wrong product. Smart people like us are drawn like moths to the flame of "great ideas," rather than "things which could help people and be really profitable." Something I teach against in my class, called Idea Quicksand. My philosophy about this is explained the first 3 free samples available on http://unicornfree.com/30x500
2. Barring "great ideas" which aren't businesses, people give up way too soon. They have no idea that it takes so long, and they don't prepare for it, and they think they've failed when they're really just normal. Which is a huge part of the reason why I blog & show up here.
I think about this a lot. Much like a writer, developers do the best work objectively when they "write what they know". What this means in practice is that the market is flooded with products that are at the union of common developer knowledge. That is why there are so many products for consultants out there. Basecamp, Freckle and Projector are all examples of this. Obviously there's always room for a new product, especially when you have used many of these products and decided exactly why you don't like them so you can come up with a uniquely better product.
But when I get outside of the tech bubble, I see that the majority of the business world has pathetic technical vision, but a lot more money. Now obviously you will never be a Facebook or a Twitter in an established market, but if you can combine some domain knowledge with cutting edge tech skills, there is a lot more low-hanging fruit than fighting over early adopters for the latest tech toy.
Careful. They may have more money in aggregate, but a lot of them don't buy tech solutions, don't want to change, aren't actually business-minded (e.g. always looking for improvements). This goes double for local biz like bars, restaurants, salons, and stores, and triple for education and nonprofit and NGOs.
I'm also finding hard to motivate myself to make something for people that are very different from me (I have a file sharing solution catered to small businesses in France). I imagine it's easier when you care naturally more about your end users.
When all my friends think this market is super-saturated, what I find out is that most of these small business people are just happy to use emails and the occasional FTP.