Blinded by the Light – The Epiphany

This is fascinating -- I'm Reading Imagine: How Creativity Works [1] by Jonah Lehrer right now, and it's about the science behind this exact principle. Essentially, Lehrer explores the conditions leading up to and surrounding insights, and investigates how certain environments and conditions contribute to creative breakthroughs. Really useful stuff for anyone working in a creative field.

[1] http://www.amazon.com/gp/product/0547386079/ref=as_li_ss_tl?...

Yep, it's an affiliate link. Go ahead, help me buy 1/10 of a cup of coffee.

Ah, the new snake oil. Soon the market will be exploding with how-to-have-an-epiphany books and epiphany coaches will be swarming the halls of enterprise. CEOs will be having an epiphany every time they take a shower! I hope I'm not the first to point out that the outcome of a dullard getting an epiphany by putting a handful of random scraps of misinformation together in a flash is a stupid idea he really believes in.