I agree — the corporates have stop building and making `for` their users. They make their services so the users have no option but to get more and more comfortable in their ecosystem, and never get out.

Very soon, we will have providers/companies/champions/fighters that keep building the middleware transports to connect their behemoths.

Btw, someone somewhere popped up a better term — AGAMEMNON (Apple, Google, Amazon, Microsoft, Ebay, Meta, Nvidia, OpenAI, Netflix)