Ask HN: Can someone explain User lifetime analytics and stats

Well our company is really interested in retention and trying to encourage users who download the app to keep the app on their phone and to open the app more regularly. I have been reading a lot about retention and there doesn't seem to be a definitive formula, what would you guys use?

Yes, it really depends on your goals. Maybe this can help? http://thinkvitamin.com/business/how-to-track-six-key-metric...

It completely depends on what your company's goals are.

As an example, my company's goals revolve around getting users to come back at least once a month.

Have a talk with a more biz oriented person at your company.