able to interrogate the information supply chain . . . . You see it in the media and that comes from, a government study, that's based on academic study, that's based on a data set. . . . have a actual academic supply chain where you can trace the etiology, the origin of a fact or an assertion all the way through the literature. And there's a famous paper that actually did track something like this all the way through the literature and found, it was just something that just got repeated with some like medical nostrum that actually didn't really have that base of evidentiary support where when you track all the back, you couldn't find the brought table.