In natural systems (i.e. all real systems), it's better to think of exponential growth as just the first half of a sigmoid curve.
It doesn't last forever, but nothing does! Instead there's an exciting idea in place: instead of committing your entire life to trying and getting "one thing" to be as big as possible, you can kickstart many things! As someone who likes a bit of variety in my life, that sounds way more exciting to me.