Yes, I know SSH tunnelling and compiling your own Android are tall orders for the average user. Here I'm just hinting at some examples that are well-known among us geeks, but there are easier to use alternatives to all that. I suspect Protonmail is as easy to use as GMail. VPNs are so easy to use nowadays. The UX on Signal isn't particularly challenging to the average user of WhatsApp.
There is a lot we techies can do to educate normies and respectfully push them in the right direction, but we keep on neglecting that responsibility under the excuses of bad usability, lack of features, or convenience for users.
On an earlier draft I also had a sentence like: “a big effort in usability and outreach is needed”. Definitely so.
My point is not that we can get all EU citizens to switch to SSH tunnelling and Purism, but that we IT professionals should spend more time and effort educating a fraction of the population to move the deal in the right direction and avert catastrophe.