These companies made billions of dollars via fake reviews. Only now they want to launch a global coalition? This is similar to how big tech wants to self-govern AI advancements; trust me bro. I am also concerned that Amazon is trying to leverage its auto-generation of review summary technology, without ever addressing the underlying concern: garbage in, garbage out. Further, this signals Amazon is going to have access to even more customer identifying information. As a consumer, this is unsettling.