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Except astroturfing is coordinated. It's not a conspiracy. The shills you mention are just people who are well-informed on nuanced topic. A topic that that seemingly affects everyone (because food), and therefore everyone chimes in.

Except most people don't know jack about modern food systems and its history. All they know is: big pharma bad, big ag bad, big food bad.

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I disagree that these are just people who are well-informed. The frequency and rapid follow up comments by these shills/power users make it nearly impossible for these people to be doing anything else--it's clearly their full-time job. More likely, it's a shared account that some public affairs/relations company shares and they get alerts via keywords and immediately reply. It's very clearly a highly organized machine.

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