I think this was true a while back, but the ecosystem on Twitter is basically destroyed.

There was a period between 2010-2020 when Twitter was truly the main convergence of entertainment, media, political and financial commentators. It was the place to be seen.

It doesn't seem to really exist anymore. These different verticals have been scattered all throughout the internet. It is an increasingly small number of people who simply hang around there for the little dopamine hit they get when they see the notification.

Most political and corporate communications strategies have diversified away from Twitter because it is a sinking ship. This started before Elon took the helm, but he has certainly accelerated its demise. Increasingly, it is a reputational risk to even be on the platform anymore.