I had a meeting with the brother earlier today. He runs an online wholesale business (I do all the tech stuff). I've been leaning towards launching a retail arm in our one EU country, and launching 3 new wholesale websites translated into Dutch, French, and whatever they speak in Belgium.
We decided instead to translate just the landing page 3 times into 3 languages, to set up a retail site landing page, and to run 4 Google ad campaigns for a couple of weeks, dropping a couple of hundred euro on each one - to see what happens... impressions, clicks, etc.
Here's he point. On HN, we hear non-stop about MVPs, and because of the site that's in it, it's all software or web services. But the reality is that everything that points towards an MVP being a good idea for software and web services, is also true for more traditional eCommerce and info sites.