Goldman Sachs reportedly said Apple Card savings account was a mistake
9to5mac.com
9to5mac.com
The software is solid and Apple prevents them from reselling your data to third parties. The cash back is super easy to use and visible (and the extra percentage on Apple purchases is a nice bonus).
I have some cards I use for perks (Amex Plat/Gold, United Club, used to have Chase Sapphire Reserve) but I used the Apple Card as my sole card for a while and I kind of miss the simplicity of it. With Amex I feel like I'm fighting against an Army of Amex employees trying to make it as hard as possible for me to use the card's perks where as with Apple I feel like they're genuinely trying to make the software usable for me, the incentives are more aligned.
Every time I have to use Amex's site to 'enable' a perk and then read the fine print to make sure I actually get the benefit it makes me angry at some invisible product manager that hates customers.
And some of the issues are kind of self inflicted - the "always monthly on the nose" isn't a feature I really need, and I would actually prefer to offset that by a few days, so if they offered that as a feature I'd take advantage of it.
Then once I had the travel cards I started using them to see if I could optimize their perks.
Airport lounges sound cool, my friends sometimes get a deal on travel/hotel. But they also can't use points in some situations for weird reasons. Another uses a spreadsheet to optimize his poins. I just can't devote that kind of time to that stuff.
Might drop one of the two at some point though since they both cover the same niche.
I may waste my time on other things (like on hn, lol) but I don't think I want to spend it on that.
With current interest rates of around 5%, one could get the same stream of income ($2.8k/y) by just plonking $50k or so into a high-yield savings account or money market fund.
To be honest, the $50k argument isn't comparable. It's like saying "Oh you have a side gig making $10k/year, why don't you just invest $200k in a money market fund instead?" First, someone could do both. And second, it's not even a logical comparison.
To me, if I have to spend any extra time figuring out how to spend those miles and points, or if I have to make even a single extra stop or adjust my itinerary to make use of them, then it is not worth it compared to a simple 2% cash back scheme.
Easily worth it IMHO. If I'm spending that money anyways, putting a bit of effort in to maximize the rewards seems logical.
What really happens is you hope you can do that but then get frustrated and either sit on your points for years or spend 2-3x the “optimal value” amount for something basic. Don’t get me wrong I like points, and it feels good cashing in on international business class tickets, but spending them in any way close to optimal is a stressful mess of transferring between airlines, calling service reps to get hidden seats and deals, gambling on upgrade availability, etc.
Finding great deals is not something accessible to someone who is only willing to spend 1-2 hours looking for a flight. You really do need to make it a hobby. I asked on r/awardtravel a few months back where all the deals were for an international flight I was trying to book 5 months in advance and got downvoted to oblivion because “everyone knows those deals are gone by now, you need to look at least 9 months in advance”.
Of course there are airline/hotel specific cards and those may be more restrictive but I’ve never seen the point in those.
The one points card I have actually is a Marriott card which obviously only works with Marriott, but Marriott is everywhere and doesn't restrict scheduling options so it was an easy choice at the time. I used to travel weekly for work and the hotel was on me for reimbursement whereas the airline was on company card, and Marriott was the preferred booking option by my company so it made a lot of sense to get the card. The math at the time for that was like 5-7% when spending the points at Marriott plus a free night for what was an $85/year card. Useful for personal travel.
And since you mention lounges - if you travel 3+/year, lounges and TSA Pre/Global Entry really lower the frustration of travel.
There is also a weird gotcha if you use the cash advance balance transfer offers. It's 4% transfer fee, 2% APY for a year, but the cash advance pays off first, so, any purchases will continue to accrue at the 25% APY if you make them - but if you want to do a balance transfer just lock the card afterwards.
Other than that it's fine, actually great. I make a shitload of rewards on those amazon purchases, pay the balance monthly, and cash it out every month and don't pay any fees/interest.
Do you have a source on this? The Apple Card uses Mastercard which is known to sell data.
Source: https://www.apple.com/legal/privacy/data/en/apple-card/
It's not that they don't sell them. It's that they don't sell them for marketing and advertising. I wonder if Mastercard selling pseudo-anonymous data is covered by this.
We will see. The Apple Card is using the Mastercard network. Recent article came out which shows MC does their own internal processing of transaction data for their personal gain.
I have requested my data through the GDPR portal — “My Data”. In theory, there should only be data for my other MC card.
https://www.mastercard.us/public/my-data/dgr-public/personal...
I do agree. It’s a nice card for those that don’t care about the “point warfare” (most programs offer 1-3 cents per dollar spent). Side note, GS is very generous with their credit limits. My limit is reaching almost $60K at this point and I maybe use 10% of it.
The one thing I do dislike about the AC is the support. It’s so bad
Wouldn’t be surprised if between the two Apple will be the one to keep the perks going longest though… my hunch is that SoFi will dial theirs down once they’re done trying to aggressively grow.
Apple still beats SoFi in the UI department though. More bank/card apps should be modeled after the Apple Card page in Wallet.
Also doesn't require the insanely good credit of the Apple card.
But yes, always charge the full amount and then handle rewards at a lower layer, never "pay with points".
I gave up videogames because I didn't want to spend so much time in my head like that (I'll still gladly play tabletop games with other people, and even couch-coop videogames if I'm invited too, but I gave away my gaming PC), and I sure don't want to spend time fiddling with credit-card points games. It helps that we're mostly unhooked from "retail therapy" or whatever the term is these days.
What are the costs of cc points games? Who pays in the long run?
People who only use cash for in-person transactions for privacy reasons. :(
I'd bet that this is pretty close to 'everyone' at this point. Haven't we been reading stories on HN recently about how airline points are basically worthless these days? I wouldn't be at all surprised if that were essentially true for all travel-related points.
The best points are called dollars and are accepted everywhere, all the time, for any purchase.
While I don't use cash for everything, I do actively avoid credit cards that offer any of those "perks".
There are a few downsides, specifically (a) no contactless chip in the credit card yet, (b) need to keep $1k on deposit and have at least one monthly deposit of any kind/amount (scheduled ACH for $10) to get the 2.5% rate, otherwise it's 1.5%, (c) minimum redemption $50, and (d) ACH processing is a little slow/awkward, so you probably want to pay a bit ahead of time. And generally the UX is a little rough etc, they are a small credit union and it's not super polished, but it's functional.
But yeah I'm tired of category gimmicks/etc, they are not usually worth it anymore. BOA Signature Visa has 3% on category of choice (online purchases or home improvement being the good ones) but it's only up to $2500 in spend per quarter, and they count the non-choice categories against your total bonus, so using it for gas/groceries costs you from the theoretical maximum of $75 total bonus per quarter. And they charge international transaction fees which completely negate the online purchase bonus for anything denominated in non-USD (at least it's not charging for international transactions in USD anymore). And they really screwed up on a fraud case that took CFPB intervention to fix - it turns out, the price of my dignity is apparently $75 a quarter.
The costco card has 4% on gas, which is good (especially when I had a nearby speedway I could buy beer at), but it doesn't cash out until the next calendar year (so you can wait up to 14 months for points) so I generally don't use that except for the end of the year (I'll wait 3-4 months, I won't wait 14). But I think this is emblematic of the problem - the costco card (and many other store cards) only gives 2% even in the store, so it's worse than the alliant, on top of the onerous cashout process! Even if you have a more typical 2%-on-everything card, the costco card is pretty much strictly worse because of the cashout. I mostly got it for the 2-year extended warranty, that was the value to me, but they dropped that benefit at the start of 2022, so, it's almost useless to me now.
Notionally I could use amex or something and try to make it my primary card I guess, but I'm not a business traveler, and the alliant is just mentally easier. 2.5% on everything if you keep the $1k in the account and set up a recurring monthly $10 ach transfer, done. No international transaction fees, what you see is what you pay (plus or minus actual currency conversion, which is unavoidable). Use it as your primary card and spend $2000 and you'll cross the $50 redemption threshold every month. Is fine.
The Amazon Prime card is also very good, 5% on all amazon purchases is good enough I'll make a special point of it. If you do most of your bigbox purchases there, it adds up quick. They also have very good cash-advance offers, right now it's 4% transfer fee and 2% APY for a year - but the cash advance pays off first, and new purchases continue to accrue interest at the full rate (25% or whatever), so, you want to lock the card while you're doing a cash advance, so you are also foregoing that 5% (really, 2.5% above the alliant) from amazon purchases, but, if you're mature with it, it's great for consolidating other debt or financing things that need to be done in cash.
Meanwhile, Apple Card had such high eligibility requirements (I got denied the first time I applied and I'm a HENRY tech worker with an 812 credit score) that the vast majority of the customers in the program are exactly the type of people who are high earning and responsible enough with money to pay the card off each month to avoid interest and fees. Apple made it a step further due to the integration into Wallet that allows you to easily track spending and ensure you can trigger payments in a way to avoid interest.
As a consumer, I love Apple Card, because it makes it simple to get base cash back and ensure I never get charged interest. Clearly it's a bad deal for Goldman Sachs, but I don't have any tears to shed for them.
Many of whom never become rich because they spend money as fast as they earn it.
It is mostly older Millenials/Xennials with professional jobs. They earn more than 2x the national median income, but have a net worth that's less than 3x their income or $1M (whichever is larger).
https://9to5mac.com/2023/02/16/apple-card-future-goldmans-sa...
But you're otherwise spot on. Because I'm an American tech worker, I've never missed a payment the whole time I've had it, or even had to worry about it much. It's been great for my credit score and I've literally paid zero interest on it, ever.
So you just needed some spare change to spend in AppStore? Try adding one or two zeroes to it, and see if you get approved then :)
FWIW, I knew several people who got approved around the same time, but only in the $800-$2000 range. I saw it as no harder or easier to get than an average card, I guess is my point.
It might have been first mover advantage, when it first launched. Or maybe it's one of those things where you can make it over the gate if you're in the far tail ends on the left or right, but if you're just in the middle of the road credit wise, it's easier to get denied? Credit scores and the like are mostly a bullshit mystery, in my opinion.
Also an additional fu if I deposit more money into the savings account since they have to invest that money to guarantee the interest rate. Lol
I love it. The savings account is offering 4.15% right now. Might move $10K into account just as a small fu to the GS executives.
The above article is kinda slim on why this is bad for GS but the sense that I got from clicking one link down is that the concrete thing is their 'platform' business has not recouped its investment. As in, they paid a bunch of people, paid for a bunch of integrations, etc and aren't generating sufficient offsetting revenue. Given how cards and accounts work, I suspect the incremental margin on a given CUSTOMER is positive. So yes, I think they would be happy to get the merchant fees off of your increased Credit Card spending and to enjoy the spread between your 4.15% and whatever they invest in which presumably pays more.
In practice - I forget the details - but it works in the other direction. The bank sets the rate it pays YOU based on a combination of what it can make elsewhere and how badly they want to get your money to fund that investment. Unless GS is somehow forced by their deal with Apple to pay out more than they can make (I see no evidence of that in the article) you'd expect this is how they operate.
If you don't want to deal with some random bank and their crazy password requirements, you can probably buy CDs through your ordinary brokerage account.
Finally, if you want to FU a bank, depositing your money there isn't the best way to do that. Start spreading rumors that Apple Card savings is about to be insolvent and get everyone to withdraw their money. That they hate. Ask Silicon Valley Bank.
You haven't stated, but seem to imply that the stated rumors would not be founded at the time they start being spread. I'm not a lawyer, but spreading unfounded rumors for any purpose (much less with the intent to cause financial harm) seems unwise.
Disclaimer: left Goldman a couple years ago. My GS holdings are a rounding error in my portfolio.
Depending on the deal with apple, the 4.15% through apple could be worse for GS, but it would also be worse for you. (Not to mention, treasuries are over 5% and don't incur state income tax)
Also. Businesses make bets. GS made a bet on consumer finance and on this deal in particular. You hope that every bet will work out, you know some won't and that's fine as long as you have more wins than losses. GS seems fine holistically so seems like they are taking a calculated amount of risk.
https://www.macrotrends.net/stocks/charts/GS/goldman-sachs/n...
I would bet Apple's profits are far more resilient than Goldman's.
read here https://en.wikipedia.org/wiki/Systemically_important_financi...
Just a lower level of accountability, no matter what. Compared to risks they decíde and keep.
I read that to mean they can decide the revenue/profit, but now I think you meant that they have a certain minimum amount of revenue/profit due to government subsidy, which is probably true.
Not sure your overall point but sounds like you're somehow processing the world through both "it's physically impossible for GS to lose money" and "they lost money haha" lens without realizing those things are at odds and one mustn't be true.
A real world manifestation of the thundering herd problem
These guys should have brought people in who know what they are doing. Instead it looks like they clumsily let Apple dictate some requirements and were not able to guide product development properly due to their own inexperience.
Blind leading the blind.
I have familiarity with another payment product Apple launched with another shaky partner. The problems there were mostly technical though, since the company had vast servicing experience and could competently guide that part of product development.
Apple really should create a consumer Fintech division that can do implementation. They might be steering clear of that due to the GE case study. They don't need to be or own a bank but their presence and size would likely be an outsized portion of the business in most banks that would take them on as a partner.
Setting up a bank and running a consumer facing product (Fintech) are two different projects altogether. Two different modules, if you will.
I also witnessed MasterCard falter when entering a consumer market they had not played in before. Very ugly.
I think Apple keeps approaching perceived industry leaders and keeps getting bad advice. A better choice might be to recruit talent from smaller Fintechs where the people are intimate with the real world challenges and turn them loose.
not sure if this is what you're thinking of, but it's been crazy to think of all the payment-processor systems the CC networks have launched that have tried and failed to compete with paypal. I swear every 3-4 years we have some new thing from mastercard or visa, they do a bunch of promos at newegg/etc where you can get $10/$20 off if you sign up for an account/etc, and then after the promo funding dries up they just wither away to dust. I swear this has happened at least 3-4 times now.
The UI is, IMO, the best part of the service. It's lightyears beyond every other card I've used.
Would have been so much easier if they bought a smaller fully-operational bank and rebranded it.
"This is completely unsurprising. The way banks make money on consumer credit cards is primarily through interest and fees, which primarily take advantage of people who are not financially literate. They also take intentional dark UX choices to ensure that collecting on fees or interest is much more likely.
Meanwhile, Apple Card had such high eligibility requirements (I got denied the first time I replied and I'm a HENRY tech worker with an 812 credit score) that the vast majority of the customers in the program are exactly the type of people who are high earning and responsible enough with money to pay the card off each month to avoid interest and fees. Apple made it a step further due to the integration into Wallet that allows you to easily track spending and ensure you can trigger payments in a way to avoid interest.
As a consumer, I love Apple Card, because it makes it simple to get base cash back and ensure I never get charged interest. Clearly it's a bad deal for Goldman Sachs, but I don't have any tears to shed for them."
My understanding is that it's much easier to buy one than start one
I'm sure they can find a smaller bank for cheap-as-free.
GS is worth $100B and has $116B in equity. [valustox.com/GS]
Of course, Apple has a market cap of 2.8T and could buy GS 28 times over using shares, but that involves diluting shareholders to fund this new venture.
On the other hand, that might be a great new revenue driver for Apple since everyone already has a phone - I bet they could be a bigger, better bank than the big banks. Even JP Morgan, the biggest US bank, has a market cap of $435B [valustox.com/JPM].
But all this muttering sounds like we're going to see GS buy a tiny bank, saddle it with the consumer business (e.g, Apple Card and savings) and then sell that bank to Apple.
I wonder if "owns an Apple device" is enough to count as a group for a credit union ... :D
https://www.goldmansachs.com/our-firm/history/moments/2008-b...
There is no purpose to GS buying a tiny bank, they already have all the licenses and regulatory requirements and liability exposure. And they opened to retail customers 7 years ago:
https://www.goldmansachs.com/media-relations/press-releases/...
What motivation would Apple have to buying a bank and exposing itself to all that extra regulation and liability? Apple will just move on to the next best offer they get from a bank for a cobranded credit card, like any other retailer.
- negative goodwill
- investors think their assets are not worth the sticker price
- looming lawsuit acts like a liability but may not show up on the books yet (see Hawaiian Energy - Hawaii wildfires - valustox.com/HE and Verizon - lead cables - valustox.com/VZ)
- investors expect a lower profits, which sort of translates into being equivalent to their assets being worth less.
Some companies, like banks, have vast assets, vast liabilities, and moderate earning power. Tech companies have almost no assets, but huge earning power - because the real asset is arranging engineers in a certain way, and that's hard to measure on a balance sheet.
(And they're not always a bargain)
I don't think people quite understand what is on offer. And precisely why no bank wanted to work with Apple apart from Goldman, which has zero retail banking experience.
>Apple could just start their own bank.
It is not like Apple owning a bank could do without all the banking regulation. The whole reason why Apple didn't start their own payment network ( Visa / Master ) or their own Bank ( Goldman ) was because they dont want the risk, but want all the benefits.
Well, they pay to reduce the risk. I want the benefits of a new wall without all the risk of me making a terrible wall, so I pay someone.
Goldman runs Marcus, an online only HYSA. The interest rates for that and for Apple Savings (which they also run) are close, but not the same. It's weird.
There’s a reason why tech companies partner with well established banks in the first place. To avoid the headache involved with day to day operations of a bank.
GS leveraged their reputation and greased the regulators to get into the consumer bank business. Now they are paying the price.
Maybe Apple would be a decent bank. But at the same time I don’t want to discuss my financial details with a random Apple Store employee. Lol
> These features [...] led other banks with established consumer credit card operations including Apple's long time partner Barclays, along with Citigroup, JPMorgan Chase and Synchrony, to turn down Apple's proposal. Goldman Sachs defended the terms of the deal saying they were "thrilled" with the partnership and seeking "to disrupt consumer finance by putting the customer first."
so it was hard enough to find a willing partner in the first place, and seeing the trouble Goldman Sachs has with it is not really likely to entice others to jump in...
You have a lot more leverage being a big client of a bank than its shareholder. The pecking order is roughly big client > senior management ~ shareholder > other senior employees > smallish client > junior corporate employee > retail client ~ teller.
Is it really all consumer facing activity, or just the Apple portion?
Apparently Marcus has been a failure too. I had no idea.
Most high yield savings accounts are regional banks.
https://olui2.fs.ml.com/Publish/Content/application/pdf/GWMO...
But you have to start with $100k. (You can decrease that to as low as $1 anytime after though).
similarly to google turning into "internet microsoft"
and microsoft turned into ibm.....
Switched my wife off this two weeks ago into our shared HYSA.
This is usually rent, power, water companies etc. so it's not that quick to switch as you'll have to update your bank credentials everywhere. Depending on how much you use the account that might be a lot of work and it's not "30 minutes of work".
The only thing I had to change over when switching checking and savings to a different bank was which checking account my mortgage payments were getting pulled from.
If I changed bank accounts, I'd have to untangle a bunch of monthly bills to a new account.
A bit surprised on utilities though. Nowhere I've lived on the west coast has charged a service fee for paying electric, gas, water, phone, etc with a credit card.
https://utilities-self-service.ebill.seattle.gov/SeattleUtil...
Even PSE doesn't fee it. I guess why I bothered with checking account is that my credit cards expire far more often than I change bank accounts, I had a nasty fee once from Comcast because I didn't update my auto pay credit card in time.
Checking (or "demand") accounts work like you describe and people are slower to switch them for that reason.
It is not normal here to have direct debits from savings accounts. That is what a checking account is for. Since Apple does not have a checking account, most Apple Card/HYSA users have a regular bank account somewhere else already. That's where the debits would be happening, so moving the money from one HYSA to another is low impact.
And as someone else mentioned, it's pretty common not to use debit at all. I use my Apple Card for all my utilities in addition to all my regular purchases. I can move money from my checking account over to my Apple card/HYSA in a couple seconds, so it works out pretty conveniently.
Why would I sign up for a system that hands my money over to a US bank, no matter how much they lose on that deal.
It's a giant dept trap that only partially has come to Europe due to those pesky regulations making it difficult to put teenagers in huge dept. /s
1. 5.25% interest rate
2. Can pay cheques out of the HYSA (some x times / month I think, but it didn't matter because my target was 1 time).
Effectively, that means I don't need to pay rent out of a different account. I can leave the HYSA in place and set my rent cheques to go out of there. This means I can run pretty lean on my other accounts. I only have to cover the credit card bills.
The interest rates they're providing also make total sense considering current rates: they have to be rolling short-term treasuries and skimming the spread. Seems fine to me for a HYSA.
The move going forward IMO for anyone building anything, is to use the tools of capitalism, against itself, to make profit and rent seeking favor transferring capital to labor and consumers over returns on capital.
Meekly accepting bad deals from archetypical capitalist gatekeepers like bankers and corporate managers is good for nobody in the long run.
The system works much better if you - and everyone else - creatively and proactively push for the best deal you can get in al areas of life.
I'm convinced this is less about them actually losing money and more about them having sour grapes about not making 100x or something. Like the credit card is losing money when it is immensely popular and charges like 18% interest, HOW?
https://www.doctorofcredit.com/high-interest-savings-to-get/
Bigger banks are simply betting that people will not go through the trouble of moving their money.
This applies even at smaller banks that don't make savings account their primary product.
Like, my credit union offers 0.1 - 0.9% savings accounts depending on your balance. With a $250,000 balance, you qualify for some Premier savings account with 4.8%.
I said screw it. I created an account somewhere else that gives over 5%. Yeah, it means my money might take a couple days for me to get if it I absolutely need it, but I can't imagine a scenario where that would be a problem that my credit card can't take care of.
I don’t travel - I prefer airbnb - I don’t eat out that much.
So I just don’t need points anymore for anything else.
You don't know what you don't know until you try, and they got burned.
I'm sure that they always have done "consumer bank-like stuff" but it's more like a favor to their big customers than an actual business, kind of like when a business that doesn't offer delivery will still drive stuff over to the owner's house.
And someone sold someone the bill of goods that Apple customers are "so perfect" and "high value" that the customer service will be absolutely minimal ...
goldman didn't realize what they were getting into here, they figured they could put one over on Tim Apple and no, the fruit company always comes out on top.
on top of that, apple really also kinda has a track record of using their market power to go to bat for consumers (app review/permissioning being one example, also user-privacy on MDM'd apple devices in the quasi-workplace being a focus, etc). And in this case they set up a bunch of terms that tend to reduce the fee stream that CC providers normally extract, pay the rewards daily, etc. Apple undoubtedly knew exactly what they were negotiating for etc, and goldman didn't realize how much those things were going to cost them (in lost fees).
So yeah, goldman thought they were the big man on campus and apple took them to the cleaners.